New data shows Samsung beat Xiaomi to take back the top spot in India

Last updated: July 24th, 2018 at 22:56 UTC+01:00

The last few quarters take been tough for Samsung in Republic of india. According to many shipment trackers, Xiaomi posted stellar growth numbers and toppled Samsung to sally as the largest smartphone vendor in the country. Though Samsung rubbished all these reports, information technology did launch more compelling budget smartphones to counter Xiaomi's Redmi series. It appears the company's renewed strategy is delivering the desired results.

Last week, Canalys published Q2 smartphone shipment numbers which showed Samsung getting close to dethroning Xiaomi from the top spot in India. Counterpoint Research has released the Q2 market share data today, and it shows Samsung beat Xiaomi to regain the top position information technology ceded two quarters ago in the land. The Korean company increased its market share from 24% in Q2 2017 to 29% in the second quarter this year, while Xiaomi's share went up from 16% to 28% during the aforementioned period. When compared to Q1 2018, Xiaomi lost 3% market share and relinquished the seat at the top of the table to Samsung in the process.

Vivo, Oppo, and Huawei occupied the next three positions respectively, and together the meridian v vendors accounted for a whopping 82% of the total shipments, indicating an increasing consolidation in the Indian smartphone market. OnePlus (284%), Award (188%) and Xiaomi (112%) made the nigh gains, while Apple had a disappointing quarter with just 1% marketplace share. Overall, the Indian smartphone marketplace grew by a salubrious 18% yr-on-yr in the 2d quarter.

New Galaxy J models did the flim-flam

The report attributes Samsung's strong operation to the recently launched Galaxy J series models. Xiaomi's Redmi 5A was the acknowledged smartphone in the quarter with 9% market share. Samsung's recently launched Galaxy J6 came in tertiary by making up 5% of the full smartphones shipped. In what could exist termed as a sign of Redmi serial' popularity, three out of the meridian v bestsellers were from Xiaomi. OnePlus emerged as the market leader in the premium segment with the OnePlus 6 existence the bestseller in the category.

Counterpoint has likewise published market share numbers for feature phones, and Reliance Jio continues to dominate the sales charts with 47% market place share. Samsung held on to the second place, merely its market place share dropped from 27% terminal year to 9% this year. Characteristic phone shipments went up by 21% compared to the same flow last yr and deemed for around 50% of the total mobile phone shipments in the quarter.

Source: https://www.sammobile.com/2018/07/24/samsung-beat-xiaomi-india/

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